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How Important is your School Website?

How Important is your School Website?

Your School Website is very Important

A current, active school website is viewed and used by parents, administrators and teachers, in addition to the local community. It allows parents to see how the school excels from the others in the region, to view methods for learning, the curriculum and other notices and administration information.

These days, everything has a digital presence and during the last few years, there has been a significant movement from off-line to on-line in the education sector. This is mainly due to audience demand; as your students’ parents now live on-line, so must the school, especially with the production of school news, publications and prospectus’, all requiring a home on the web and produced by a dedicated team effort.

Many businesses are aware of the importance of website optimisation and digital marketing. However many schools may not see the consequences of having a current school website and its efficient maintenance. Today, it’s more crucial to have an up-to-date, state of the art and responsive website for your education department or school.

How a school website aids your school

If you are a decision maker, or a school administrator who has a requirement for a school website, here are some practical ways in which it can aid your school:

  • To increase awareness of the school’s existence – the community in your immediate location may know of your existence, but a website creates a worldwide existence, informing all the relevant people of the important things about the school, facts and information.
  • Is a current, open line of communication between the education institution or school, enabling interaction with parents, teachers and others.
  • In the same way that a business keeps their customers and clients up to date with news, similarly a school can update important events and information on their main home page, announcing holiday periods, meeting dates, school outings and much more.
  • In the event of an emergency at the school, the website could be used to create an “alert” with up-to-date critical information, and likewise to give parents any authoritative

Putting your school at the forefront of current digital trends

As digital marketing experts in the education sector, Nuschools are aware of a school’s online requirements. We can also help to provide a makeover or a new school website, multimedia, videos and improve your school’s branding.  Each school is different and if you don’t keep up with current digital trends, your school could be left behind as others embrace them. Contact us today to discuss your needs and goals.

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